Case study / Fashion & Retail
Dan John
A growth strategy that supported retail expansion.

Supporting the evolution of a growing fashion brand through an integrated ecosystem connecting digital commerce, creative communication and physical retail.
E-commerce Experience · Social Media Advertising · Copywriting & Graphic Design · Photography & Video · Promotions, Events & Retail Growth
Developed an integrated strategy across brand, e-commerce, digital marketing and CRM, using AI to personalise content, optimise product recommendations and analyse customer behaviour.
We connected digital and physical marketing initiatives through e-commerce, targeted advertising, compelling visual communication, promotional campaigns and retail activations.
Higher e-commerce revenue, improved conversion rates and increased average order value.
Supported the expansion of Dan John's Italian retail network from 45 to 120 stores.
AI Impact
Digital Commerce → Brand Engagement → Retail Expansion
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