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Case study / Fashion & Retail

Dan John

A growth strategy that supported retail expansion.

Dan John
The Challenge

Supporting the evolution of a growing fashion brand through an integrated ecosystem connecting digital commerce, creative communication and physical retail.

Our Expertise

E-commerce Experience · Social Media Advertising · Copywriting & Graphic Design · Photography & Video · Promotions, Events & Retail Growth

What We Did

Developed an integrated strategy across brand, e-commerce, digital marketing and CRM, using AI to personalise content, optimise product recommendations and analyse customer behaviour.

Our Strategic Approach

We connected digital and physical marketing initiatives through e-commerce, targeted advertising, compelling visual communication, promotional campaigns and retail activations.

The Result

Higher e-commerce revenue, improved conversion rates and increased average order value.

The Impact

Supported the expansion of Dan John's Italian retail network from 45 to 120 stores.

+29%E-commerce Revenue
+41%Conversion Rate
+18%Average Order Value

AI Impact

+57%Personalisation Performance
−28%Cart Abandonment
+36%Predictive Inventory Accuracy

Digital Commerce → Brand Engagement → Retail Expansion

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